YouTube’s advertising revenue hits a record $8.1 billion

This figure excludes subscription revenue, which reached $15 billion in 2023 for Alphabet’s services like YouTube Premium and YouTube TV. Overall, Alphabet reported $80.54 billion in revenue, up 15%, and $23.66 billion in net income, up 57%. CEO Sundar Pichai anticipates YouTube and Google Cloud to achieve a combined annual run rate of $100 billion by the end of 2024. Additionally, Alphabet announced its first cash dividend and a $70 billion buyback program, with total employees declining by 5% to 180,895 as of March’s end.