AI leads the revolution in entertainment marketing

Using generative AI, they’ve boosted efficiency by 200%. In a conversation with Kelly Davies Michelena from Meta, they explored how AI can generate text and images rapidly. Despite concerns about job displacement, Michelena sees AI as an assistant, not a replacement. Arbanas highlighted the market demand for quicker content creation. While AI offers vast possibilities, trust is crucial for its adoption, requiring companies to ensure safety and build trust among users.