-
01.16.2025
The TikTok Ban in America: An Opportunity for Media Owners Amid Shifting Attention
As discussions around the potential TikTok ban in America intensify, the question of what will happen to the billions of hours of user engagement spent on the platform is at the forefront. Currently, Americans spend approximately 140 million hours per day on TikTok.
News
01.17.2025
Success Stories – How some of the biggest household names in TV are using YouTube
More than a home video platform – YouTube is a Swiss Army knife for media owners.
01.08.2025
A Year In Review, and A Look Into 2025 – for SVOD, FAST and AVOD
Throughout 2024, viewership and usage trends across CTV, SVOD, FAST, and AVOD platforms reflected significant shifts driven by consumer preferences, economic factors, and evolving content strategies.
11.29.2024
The Art of Making TV Content Live Forever
TV content may have a shelf life in its original format, but by converting it to an internet-friendly format, a quality show can and should live forever.
11.29.2024
A Marketer’s Dilemma, A FAST Solution, and a Media owner’s Profit
The online-ification of TV could be the advertising world’s solution to combining large scale branding with conversion tracking. A solution marketers will pay a premium for, and media owners will profit from.
11.28.2024
Marketing Meets Revenue Generation – Why YouTube is so important for media owners
Marketing and driving revenue have long been two separate processes carried out in different places - YouTube is the two-birds-one-stone platform that changes this for IP owners.
10.18.2024
How Gen Z & Millennials use YouTube vs. TikTok – how to grow and retain a show’s young fanbase
Gen Z and Millennials have varying reasons for visiting YouTube & TikTok, and further, they have developed a set of expectations for what they see on each platform.
Get the monthly Recap delivered to your inbox
Get the monthly Recap delivered to your inbox
Get the monthly Recap delivered to your inbox
Get the monthly Recap delivered to your inbox
Get the monthly Recap delivered to your inbox
Sign up to receive our monthly newsletter containing the latest industry insights
10.17.2024
Growth projections of SVOD, AVOD, and FAST – what media owners need to know
The Streaming Video On Demand (SVOD) market has reached market saturation and consumers are increasingly opting for cheaper ad-supported options.
10.15.2024
Is AI the future of FAST Channel Curation?
There is no doubt that the Free-Ad Supported TV (FAST) market is maturing quickly. Of the 1,600 unique channels that were on major U.S. platforms in March 2023, over 40% have since been dropped by at least one platform, while 16% are no longer live on any platforms.
08.28.2024
Sparking Conversation on Social Media to Propel TV Ratings
You can’t tell American consumers which road to take, but if they believe the majority are going right, it is rare they will choose to go left.
08.28.2024
How Gen Z uses short-form content to fuel long-form consumption
The role of YouTube in Gen Z consumption of Network TV, Cable and FAST – the sample before the sundae.
08.28.2024
Landscape and Outlook of Single-IP vs. Curated Channels on FAST – A strong case of Déjà Vu?
We have found ourselves in what may feel like the wild west when it comes to channel types and content curation on FAST services, but have we been here before?
06.17.2024
How YouTube is helping creators disclose synthetic content
Generative AI is transforming creativity, but viewers should and want to know when content is altered or synthesized.
06.17.2024
AI leads the revolution in entertainment marketing
At Variety's 2024 Entertainment Marketing Summit, Jana Arbanas from Deloitte discussed how AI will revolutionize industries, including entertainment marketing.
06.17.2024
YouTube’s advertising revenue hits a record $8.1 billion
YouTube's advertising revenue soared in Q1 2024, hitting a record $8.1 billion, up 21% from the previous year and surpassing analyst expectations
06.17.2024
The streaming industry’s big problem
The streaming industry's reliance on new releases to engage audiences is a key question
