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08.28.2024
Sparking Conversation on Social Media to Propel TV Ratings
You can’t tell American consumers which road to take, but if they believe the majority are going right, it is rare they will choose to go left.
News
08.28.2024
How Gen Z uses short-form content to fuel long-form consumption
The role of YouTube in Gen Z consumption of Network TV, Cable and FAST – the sample before the sundae.
08.28.2024
Landscape and Outlook of Single-IP vs. Curated Channels on FAST – A strong case of Déjà Vu?
We have found ourselves in what may feel like the wild west when it comes to channel types and content curation on FAST services, but have we been here before?
06.17.2024
How YouTube is helping creators disclose synthetic content
Generative AI is transforming creativity, but viewers should and want to know when content is altered or synthesized.
06.17.2024
AI leads the revolution in entertainment marketing
At Variety's 2024 Entertainment Marketing Summit, Jana Arbanas from Deloitte discussed how AI will revolutionize industries, including entertainment marketing.
06.17.2024
YouTube’s advertising revenue hits a record $8.1 billion
YouTube's advertising revenue soared in Q1 2024, hitting a record $8.1 billion, up 21% from the previous year and surpassing analyst expectations
06.17.2024
The streaming industry’s big problem
The streaming industry's reliance on new releases to engage audiences is a key question
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